Selling
Prices and research
How research works
After you add a photo or a few words and tap Look it up for me, the agent works through these steps. The page fills in as it goes, so you can watch.
- It looks at your photo and works out what the thing is: brand, colour, size and a few useful facts.
- It finds it in 100M products. A catalog of about 100 million products gives it the exact model, pictures from the maker, and what it costs new.
- It finds second-hand prices.
- It checks eBay, Poshmark and Depop for live listings of the same thing, keeps up to 10 real matches, and drops any odd prices that would skew things.
- It works out a fair price from all of that.
Under Where this came from you can see what it found. If something goes wrong partway, you can Try again or Skip to details and price it yourself.
Asking prices, not sold prices
We want to be straight with you about this. The prices the agent finds on eBay, Poshmark and Depop are what people are asking right now, not what things actually sold for. Sold prices aren't open to look up any more (eBay keeps them behind a login). Things usually sell for up to about 15% under their asking price, and the agent takes that into account.
The suggested price
When research is done you get a range, a band where most of them sell, and a Suggested price inside that band. Unless you've already set them yourself, the agent sets your price to the suggestion and your lowest to the bottom of the band. You can change both on the next step.
Your price and your lowest
On Check the details, Your price shows next to "Most sell between $A and $B" so you can see where you sit. Go above the band and it says "Higher than most. It may take longer to sell." Go below and it says "Lower than most. It should go fast."
| What it is | Who sees it | |
|---|---|---|
| Your price | What buyers pay with Buy now. $1 to $100,000. | Everyone |
| Lowest you'd take | The floor for your agent when it haggles. It can't be above your price. | Only you |
If you don't set a lowest on a listing, your agent uses the shop's Lowest it can go setting (15% off your price unless you changed it). See Open a shop.
Take offers
Take offers is on to start with. Buyers can offer under your price, your agent haggles on low ones, and you say yes or no. Turn it off and the price is firm: buyers can only pay your price. More in Offers.
Ask the agent
On the research and details steps you can just tell the agent what you want, in your own words. It can set your price, set your lowest, turn offers on or off, or change a detail, and it tells you if your price is above or below the usual range. For example:
- "Make it $185 and don't go under $160."
- "Turn off offers on this one."
- "Is $220 too much?"
Pricing tips
- Pricing inside the band usually sells within a sensible time. Above it, expect to wait or haggle.
- Leave a little room between your price and your lowest if you take offers. Buyers like to feel they got a deal.
- Be honest about condition. It moves the price, and it saves problems later.
- Good photos earn better prices. See Photos.
- Not getting interest? Check its stats. Lots of views and no offers often means the price is a bit high.